Political Media And Political Social Media - 1584 Words

Political social media Name Course Date Political social media Daily, elected leaders turn to social media to communicate, promote or update status of their daily activities. They should however adopt best practices as they do this to avoid getting themselves into trouble. One such practice is to take time to think and formulate thoughts before posting anything. They should also have strict policies in place to govern how they get word out to ensure they get out accurate and timely information. One that is free of bias and inappropriate editing. Nevertheless, they should be very selective on whom to authorize to do their posting for them. The policies they put in place should ensure adequate training and accountability to†¦show more content†¦14-10-2017: He highlighted the fact that he was going on Judge Jeanie show at 9 pm. 15-10-2017: He seemed insulted that Peter Baker failed to mention rapid terminations of TPP and the Paris accord in New York Times, The Failing article. 16-10-2017: He commented on a question he was asked on whether Hilary Clinton was going to run in 2020. He called her crooked. 17-10-2017: He commented on rep. Tom Marino withdrawal from consideration as drug czar calling him a fine man and a great congressman. Mike Pence 14-10-2017: He commented on his travel to Virginia to support a friend who would make a great governor for the commonwealth. He also commented on being sent by the president to give thanks for the support and to elect the new governor of Virginia. He also Praised the governor elect and his support on economy growth, cut taxes, fight foe safe VA and affordable energy and coal. Before Mike Pence’s October 14th comment, the last time he had commented on twitter was on September 26th. 2017. To date, he has not commented on anything. POTUS 45 On Facebook, there have been no posts on Donald Trump’s government page within the two-week period. The last post is dated 9th September 2017. The post is a shared post from Donald Trump’s son Facebook account. Mike Pence 17th October 2017 He commented on launching more jobs and thriving middle class touching on tax cut versus growth while praising previous presidents. On 15th he talked about remembering about patriotsShow MoreRelatedThe Political Power Of Social Media1171 Words   |  5 Pagesadvancements and the prevalence of social media, communication has become faster and easier than before, allowing for greater involvement in activities globally. This has allowed for social media to become a method of political action because of its accessibility and speed. With the advancing processes of social media as a political force, there have been arguments on the effectiveness and different ways to take advantage of it. Clay Shirky, in â€Å"The Political Power of Social Media: Technology, the Public SphereRead MoreSocial Media And Political Economy1174 Words   |  5 PagesFuchs s article relates social media with power and political economy, which roots in Karl Max s critical theory toward capitali sm s exploit on free labor sources. Recall from what Fuchs mentioned on chapter one, he discussed about the concept of social media by introducing a four dynamic process: cognition, communication and co-operation. Each one is closely associated with a notion of sociality from different philosophical points of view. 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Even some of our political leaders such as Presidents, Senators, Governors, and various other leaders have their own social media accounts or online campaigns. As time goes on we see social mediaRead MoreThe Political Power Of Social Media923 Words   |  4 Pagestotal of 1.49 billion and 304 million active users respectively. This rapid rise and popularity of social media has allowed for the dispersion of ideas quickly and effectively on a global scale; in such a way that is unparalleled to any time in history. Therefore, the rise of social media has created a new, immensely power ful form of Civil Society Two. A form that has the ability to create political unrest and outright revolution in the modern states. In reference to the modern state, authoritarianRead MoreSocial Media And Political Engagement2000 Words   |  8 Pagesbetween political engagement and social media has offered diverse findings. Some scholars, such as Venezuela, Bode, Park and Kee, and Zhang, Seltzer, and Bichard discovered positive relationships between social media and political engagement. Following this, scholars Valenzuela and Vitak et al, Zuniga and Jung comprehended affirmative relationships as well, but with some limitations to specific kinds of social media. These studies confirmed a constructive relationship between social media and politicalRead MoreSocial Media And Political Rap1844 Words   |  8 Pagescircumstances of social inequalities are becoming more prominent in the social media and news sources, the appearance of political rap is also becoming more prevalent. It ’s very common to hear rappers rap about their struggles and injustices, not only with present day artists but also older groups. For example, N.W.A, Tupac Shakur, Public Enemy, and Nas, who were popular in the late 80’s and throughout the 90’s, were known for their politically charged music and critiques of the American media. PresentRead MoreThe Political Power of Social Media2727 Words   |  11 Pagesword for politics which is running governmental or state affairs, but also applies to organizations. Politics are social relations between people for Aristotle, politics is not only governing, but the science behind it, the motivations, and the manner in which two or more individuals not only converse, but interact (Miller). If we think logically, then we can understand how a political effort rulers and followers, would engender others to try to influence outcomes that would be most beneficial: theRead MoreThe Role of Social Media in Political Rallies1276 Word s   |  5 Pagesmobile and social media had taken an important role in contemporary civil protests and rallies especially in Asia due to the socio-political background. Sunflower movement, a protest that took place in Taiwan earlier this year in March will be used as the case study for the topic. Due to the lack of academic resources about this new event, news article and internet resources will be my main approach of research for the movement. This essay will discuss the topic by discussing how social media can beRead MoreSocial Media Is A Form Of Political Activism765 Words   |  4 PagesSocial media is a form of political activism that has received a significant amount of debate. Does it offer major value to political parties hoping to gain traction with key demographics? Or does it simply detract from the real message, creating a giant distraction that does not turn into actual voter turnout? Pew Research Institute and others have shown that social media popularity has actua lly led to improvements in voter turnout and that there is a positive correlation between a candidate’s Facebook

Questions On The Hospitality Industry - 1544 Words

2. Overbooking Overbooking is a familiar practice in the hospitality industry, at times a hotel can be overbooked to balance lost revenue and other times the hotel can be overbooked as a result of a miscommunication. All hotels experience no shows, last minute cancellations, and reservation that need to be changed to a later date. In practice, effective managers know that all the reservations that have been confirmed for a specific date may not be used and in order to make up for the lost revenue one must overbook the hotel. This hotel is overbooked at least 6 rooms for six consecutive night. Effective managers should know when to avoid overbooking, Jessica explains â€Å"For high occupancy dates like holidays, Valentine’s Day specifically, a†¦show more content†¦Jessica explains, â€Å"On high occupancy days when you have same day cancellations and you overbooked your hotel, a manger can decide to charge the penalty and also accommodate the next guest in line†. In essence, when a hotel is overbooked not only can revenue be maximized but the hotel can also gain large profits. For example, a hotel is overbooked and a guest cancel the same day he is due to check in. Management then charges the guest the penalty fee for the cancelation and that leaves a â€Å"confirmed† room unoccupied. The room is then occupied shortly due to overbooking and the profits are as follows: profit from cancelation penalty plus the profit from the overnight accommodations. However, just like everything else in the business world, overbooking has its advantaged and d isadvantages. When a manger fails to forecast occupancy properly and all confirmed reservation do in fact check-in can lead to a â€Å"walked† guest. â€Å"Walking a guest† is explained as the practice of turning people away who have booked and confirmed their reservations. When a hotel walks a guest, Toh explains that â€Å"They [the hotel that is overbooked] must meet the following expectations: accommodating the guest in a similar room at a hotel of the same caliber and covering the costs of transportation†. This practice incurs costs such as overnight accommodations at another hotel for the guest and transportation costs. Hotels typically have negotiated rates with

Death of a Traveling Salesman misc Essay Example For Students

Death of a Traveling Salesman misc Essay In the short story, Death Of A Traveling Salesman, R. J. Bowman is a successful salesman with the intention to get home after being sick and in the hospital. He faces many obstacles along the way. Even though R. J. Bowman knows that there is something missing in his life he has no desire to try and bring it into his life. He realizes he is only a salesman and that is all he will ever be. There are symbols in the story that show a shadow over Bowmans life. Darkness is the most significant that occurs throughout the story, and light is also a significant part of the story. Mr. Bowman likes to cover up his true feelings by ignoring them or literally covering them up. Through the symbolism of darkness and light, Eudora Welty shows the reality of the loveless void in R. J. Bowmans life. From the beginning of the story the darkness of Bowmans situation reflects the emptiness of his past and the bleakness of his future. Bowman is a salesman who is just getting out of the hospital recovering from an illness. An illness that is causes him to forget the way to Beulah. Driving down the road Bowman stuck his head out of the dusty car to stare up the road (204), this is the first sign of dark symbolism. There is a dusty residue on his car and he is trying to see out of his window, the window of life. There is something in his life that is cloudy, or there is something missing in his life. He is standing at the beginning of his life looking down a dirt path that only has one route, which is striving to be the best salesman he can be, and nothing more. Bowmans life has two parts to it, half of his life is happy and the other half is full of darkness and sadness. After his car goes into the ditch he goes to a house and knocks on the door. An old woman opens the door holding a lamp and he notices that the lamp she holds is half blackened, half clear (208). The lamp is a symbol that there is a part of his life that is voided out and not thought about often, or not at all. He is a one-minded person; he has his mind on being a great businessman and selling shoes. The half clean part of the lamp resembles one half of his life; the half of his life that is bright and headed on the right path, for example, him being a successful salesman is the clean part of the lamp. It is his lighted part of his life because he is successful. The blackened part of his life is the empty part of his life, which could in turn be the lack of being loved or the ability to love someone or something else besides selling shoes. He goes into the house and sits while the woman tells him that her husband, Sonny, will be home to get his car out. While walking in the house the darkness of the house touched him. .. (210), meaning that the darkness of the house had a presence of emptiness, which was a resemblance of his life. He had no idea why the house touched him, he could only wonder. The woman set the half cleaned lamp on a table in the center of the room (210), which resembles his life that revolves around this dark cloud over his life, where something is missing, something that he has never experienced before. The clean part of the lamp resembles the happy part of his life, like his shoe selling business and being a successful salesman. .u3b417ec1b22b5de26455c961454079cf , .u3b417ec1b22b5de26455c961454079cf .postImageUrl , .u3b417ec1b22b5de26455c961454079cf .centered-text-area { min-height: 80px; position: relative; } .u3b417ec1b22b5de26455c961454079cf , .u3b417ec1b22b5de26455c961454079cf:hover , .u3b417ec1b22b5de26455c961454079cf:visited , .u3b417ec1b22b5de26455c961454079cf:active { border:0!important; } .u3b417ec1b22b5de26455c961454079cf .clearfix:after { content: ""; display: table; clear: both; } .u3b417ec1b22b5de26455c961454079cf { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3b417ec1b22b5de26455c961454079cf:active , .u3b417ec1b22b5de26455c961454079cf:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3b417ec1b22b5de26455c961454079cf .centered-text-area { width: 100%; position: relative ; } .u3b417ec1b22b5de26455c961454079cf .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3b417ec1b22b5de26455c961454079cf .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3b417ec1b22b5de26455c961454079cf .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3b417ec1b22b5de26455c961454079cf:hover .ctaButton { background-color: #34495E!important; } .u3b417ec1b22b5de26455c961454079cf .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3b417ec1b22b5de26455c961454079cf .u3b417ec1b22b5de26455c961454079cf-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3b417ec1b22b5de26455c961454079cf:after { content: ""; display: block; clear: both; } READ: My love of cooking Essay Being a great and accomplished salesman was an essential part of his life. With the lamp not being lit the sickness has taken over his life for a period of time and he is not able to be happy because there is still that darkness and now a new darkness that is keeping him from selling shoes. As he is sitting in the house Bowman realizes how lonely he is, and he thinks .

The Christmas Season Comes And Goes Each Year, Leaving Behind A Spirit

The Christmas season comes and goes each year, leaving behind a spirit of joy and happiness amongst loved ones. Even if one is unable to be with family on this special holiday, a close knit friend would suffice. In the "Christmas Sketches", Geoffrey Crayon vividly depicts the nature and style of how spending Christmas in the land of his forefathers with an old fellow-traveler sparked an image in his eye of true love. Crayon viewed England at Christmas time as a site of true beauty. He's taken back by the elegant appearance of the cottages lining the streets. "Even the poorest cottage welcomed the festive season with green decorations of bay and holly-the cheerful fire glanced its ray through the lattice, inviting the passengers to raise the latch, and join the gossip knot huddled round the hearth, beguiling the long evening with legendary jokes and oft-told Christmas tales." (p. 164) This sends a warm feeling through the cockles of his heart, bringing out in him the real meaning of this time of year. A typical mid-winter's evening in England is made possible through the description given to us by Crayon, the hollow blast of the wintry wind, loved ones gathered round a hearty fire, and the sparkling of the snow as the bright moon in the nighttime sky shines upon it. The laughter of people, the festive decorations, and the sounds of a harp playing Christmas carols in the distance only adds to the e xcitement of another splendid Christmas season. Crayon reflects on his stage coach journey through the town of Yorkshire. He speaks of the gay reactions of the other people in the stage coach, overhearing conversations of their ever-growing enthusiasm in seeing their own family members, as well as the traditional gathering of the fulfilling Christmas dinner. The three young people whom seem to stick out in his mind are "fine, rosy-cheeked school-boys" with a cheerfulness about them. All the young boys talked about was how excited they were to be going back home for the holidays, waiting to see their family and pets. The most important of these being a pony named Bantam. Shortly after arriving at a very hospitable-looking English inn, Crayon decided that this was the place where he would spend the evening until morning. Once again he was in awe by the appearance which brought out a feeling of homeliness of the inn, highly polished copper and tin vessels, the Christmas green as it decorated the walls, and the strips of meat as they suspended from the ceiling of the dining area. The housemaids were as he had pictured them, dressed with the utmost trimness, scampering about at a brisk pace under the wandering eye and directions of the landlady. They would always seem to try to sneak in a brief conversation with the travelers of the inn. This old-fashioned style of inn allowed Crayon to meet a long time traveling buddy whom he had not seen in some time, Frank Bracebridge. Bracebridge had invited Crayon to spend Christmas at his father's country seat located a few miles from the inn. This would prove to be a real experience of true English tradition for C rayon. "Our road wound through a noble avenue of trees, among the naked branches of which the moon glittered as she(the carriage) rolled through the deep vault of a cloudless sky. The lawn beyond was sheeted with a slight covering of snow, which here and there sparkled as the moonbeams caught a frosty crystal; and at a distance might be seen a thin transparent vapor, stealing up from the low grounds and threatening gradually to shroud the landscape." (p. 174) These two sentences capture Crayon's best depiction, by far, of English landscape on this particular Christmas Eve. This picturesque account of the country scenery gives an air of magnificence of the Christmas season. Shortly after arriving at the house of Bracebridge's father, Crayon is over-taken by the furniture and appearance of numerous items. "Over the heavy projecting fireplace was suspended a picture of a warrior in armor, standing by a white horse, and on the opposite wall hung a helmet, buckler, and lance." (p.177) These types of features indicate a wealthy estate to Crayon,

NFL HISTORY Essays - Akron Pros, APFA Season, Ralph Hay,

NFL HISTORY ?The Beginning of the N.F.L? The year was 1920 and pro-football was in a state of confusion. The three main problems that led to all the confusion were, salaries rising, players jumping from team to team and the use of players still enrolled in college. So, on August 20, 1920, a group of men representing the four current pro teams met. When the day was done the American Professional Football Conference was born. The A.P.F.C. was formed to make one governing body over pro football. Then, on September 17, 1920, a second organizational meeting was held. At the second meeting the following teams attended: the Akron Pros; Canton Bulldogs; Cleveland Ohio Indians; Dayton Ohio Triangles; Decatur Illinois Staleys Athletic Club; Hammond Indiana Pros; Massillon Tigers; Muncie Indiana Flyers; Racine [a Chicago street] Cardinals; Rochester New York Jeffersons; Rock Island Illinois Independents; and [the State of] Wisconsin. One of the first orders of business was to change the name of the American Professional Football Conference to the American Professional Football Association. The second order was to appoint a president. So Native-American Olympic Gold Medallist Jim Thorpe was elected as league president. Other rules were made such as a membership fee of $100 per team; to be charged to give an appearance of respectability No team ever paid it. Scheduling was left up to the teams, and there were wide v ariations. This occurred both in the overall number of games played and in the number played against APFA member teams. Four other teams-the Buffalo All-Americans, Chicago Tigers, Columbus Panhandles, and Detroit Heralds-joined the league sometime during the year. On September 26, the first game, which featured an APFA team was played at Rock Island's Douglas Park. A crowd of 800 watched the Independents defeat the St. Paul Ideals 48-0. A week later, October 3, the first game matching two APFA teams was held. At Triangle Park, Dayton defeated Columbus 14-0, with Lou Partlow of Dayton scoring the first touchdown in a game between Association teams. The same day, Rock Island defeated Muncie 45-0. At the league meeting in

Why You Should Use Table Topics in Your Adult Education Classroom

Why You Should Use Table Topics in Your Adult Education Classroom Teachers of adults, whether they are corporate trainers or adult education instructors, know that adults learn differently than children and come to the classroom with lots to talk about. These students have life experience and want meaningful conversation, not superficial chit-chat. When discussion is a big part of your reason for being in the classroom, use Table TopicsTM to break the ice and help people engage. Then you can move easily into your planned topic. There are several different versions of Table TopicsTM, each with 135 questions in a four-inch acrylic cube. Pass the cube around and ask your students to pick a card or two, or sort them in advance, choosing the cards that apply to your lesson plan. Pros Great questions that eliminate superficial chatter and start meaningful conversations.Conversation from just one question can last an hour. It takes a long time to work through one cube.The question cards are made of a sturdy cardboard, so theyll stay nice a long time.There are several versions in different categories.The acrylic cube looks modern, and maybe a bit hip, sitting on your coffee table at home or on your classroom shelf. Cons Each cube costs $25, a little hefty for some wallets.If youre a traveling trainer, the cubes are on the weighty side, two pounds each, but the company does make travel versions. Description Four-inch clear acrylic cube.135 conversation-starting questions.A variety of categories from which to choose. Expert Review I picked up my first box of Table TopicsTM on a whim while shopping in one of those funky little shops you see in the artsy parts of any city. A four-inch clear acrylic cube holds 135 cards, each with a provocative question that is sure to inspire lively conversation. I bought the Original cube. It has questions like: What would you most like to do for someone else if you had the money and time?What fashion trend you followed was very cool then, but now looks ridiculous?If you could have any view from your back porch, what would it be? Tim and I still talk about the conversations that were inspired the first evening we opened the cube. He talked about his most memorable meal at Mothers in New Orleans. Were heading back soon to recreate that experience. Since then, Ive purchased the Gourmet and Spirit cubes. The Gourmet cube is fun if youre a foodie like Tim. Its full of questions like: Do you have a food philosophy?To what degree do you eat local, organic, sustainably grown food?Which cooking shows do you watch? Some people can talk about food forever. This cube is for them. The Spirit cube has more questions that I would consider religious rather than spiritual, so there are some I put back without answering, which is usually against my own personal rules, but there are also some very good ones: What makes something sacred?Is there value in suffering?Would you like to know how and when youll die? The Original cube is clearly my favorite. Its scope is broader and its topics are ones more appropriate for a general group of people, especially those who are strangers. In the classroom, unless youre teaching a specific topic covered by Table TopicsTM, Id go with the Original cube. Be sure to check out the Table Topics ice breaker!

Utilizating halophytes in afforestation and reforestation reducing Research Proposal

Utilizating halophytes in afforestation and reforestation reducing pressure on deforestation - Research Proposal Example On the other hand, reforestation refers to the development or maintenance of an existing forest through the act of planting trees when others are cut. Deforestation may not prove a very effective means of reducing pressure on deforestation leading to better chances on environmental maintenance. Through these measures afforestation and deforestation, the environmental aspects would indicate an improvement that ranges from the reduced pressure on deforestation. The challenges faced by many countries on fighting the environmental changes occasioned by the high rate of deforestation, there have developed options that would aid in providing solutions to deforestation. Through these, the application of halophytes has proven an option to aid in providing the environmental cover necessary to improve the environment. The application of halophytes proves applicable based on their ability to withstand tougher grounds and grow into plants that will keep the necessary green cover available. The environmental efforts to redeem the environment have mostly proven futile leading to the need to develop netter approaches to the problem hence the study below: Many environmentalists have developed approaches towards the solving of deforestation. Despite these efforts, deforestation still on the rise and has provided for a fear of the environment caused by the increasing effects and loss of the earth’s cover. Many efforts have emerged aimed at reducing the effect and creating a means of dealing with the challenges. These range from afforestation to the campaigns promoting reforestation. The application of these means did not yield much and hence the concentration of many on studying these aspects to reveal better approaches to the problem. The application of resistant plants and those that can grow under difficult conditions has provided the option that many consider workable in reducing the pressure on deforestation. The

Analysis Of The Film Training Day Essay Example | Topics and Well Written Essays - 500 words

Analysis Of The Film Training Day - Essay Example Jake takes the marijuana, but Alonzo tells him later on that it was laced with PCP. This event provides a perfect set up for ensuing scenes. From this action, for example, Alonzo would later threaten to kill Jake for refusing to participate in one of his illicit crimes boasting that the blood tests from Jake’s corpse would reveal the presence of PCP, and thus discredit Jake. In the next instance too, Jake spots and subdues attackers who are sexually assaulting a certain high school girl called Letty while Alonzo simply watches. Alonzo orders Letty to leave instead of recording a statement at the police station, telling a shocked Jake that street justice had been served since the two perpetrators had lost their drugs and money, and would inevitably be dealt with by Letty’s vengeful cousins. Alonzo does well to prime Jake and the audience for what is yet to come (the ‘bigger’ crimes) and attempts to tune Jake’s mind so that in the consequent ‘errands’, Jake would be okay with the corrupt dealings. As we see in the later stages of the film, taking crime money from criminals instead of handing it in as evidence was street justice in Alonzo’s perspective, and it is this point of view that he tries to instill in Jake in the incident with Letty. In the third circumstance, Alonzo meets a group of elite police officers, otherwise known as ‘The Three Wise Men’. They tell Alonzo to leave the town since it had come to their knowledge that Alonzo owed money to the Russian Mafia which put his life at risk.

LEsson VII Research Paper Example | Topics and Well Written Essays - 750 words

LEsson VII - Research Paper Example To achieve this, it is important to understand the return on the investment of the ICT infrastructure. The IS department is also responsible for providing the operating parameters for the users of the ICT component through training, and for providing data assurance (Kawalek2007). Another responsibility of the IS department is to ensure the functionality of the infrastructure. This is achieved through proper installation and maintenance of the ICT components, developing operating applications and assisting the users in data management and software use. The information systems department is comprised of various groups namely; technicians help desk staff, business analysts and programmers. The desktop technicians are responsible for maintaining and repairing the ICT hardware equipment. This involves repairing faulty equipment and installing new equipment. Business analysts are involved in the strategic planning within an organization, and in executing plans to ensure the organization ac hieves its objectives. The programmers are involved in developing and repairing operating applications. They are also responsible for providing system applications. ... These are some of the actions I would take in response to the following irregularities on the use of the ICT equipment. If someone from the IS department notifies me that one of my employees is spending 3 hours a day writing messages on twitter, I would ask them to identify the employee that has been spending time on twitter, and send them to the management.I would also ask the IS department to suspend all the internet connections on the employee’s computer. I would then penalize the employee by suspending all internet related tasks for them over a specific period of time (Kroenke 2007). If I ask how the IS department knows about the employee and find out that it is by secretly monitoring the computer usage, I would not be against such monitoring of internet usage because the use of the internet should be for issues related to the company, and should be used for the benefit of the company (Kawalek2007). I would, however, limit the monitoring of the internet usage to only one t rustworthy staff member in the IS department or implement an application that automatically alerts the management when the user accesses certain sites. If someone from the IS department notifies me that one of my employees is sending many personal emails, and admits to reading the mails as a precautionary measure against any suspicious emails, I would be against such monitoring because it invades the privacy of the other employees. It would also be illegal because all the employees have the right to communication. Ethically speaking, it would not be correct to view the messages personally directed to another person (Kroenke 2007). I would, however, caution the employee because it is against the company’s rules to send and receive personal emails. If as an employee

Analysis of the Healthcare Reform Act

Analysis of the Healthcare Reform Act According to the U.S. Department of Health and Human Services the Health policy broadly describes actions taken by governments national, state, and local to advance the publics health. It is not a single action but requires a range of legislative and regulatory efforts ranging from ensuring air and water quality to supporting cancer research. Health care policy deals with the organization, financing and delivery of health care services. This includes training of health professionals, overseeing the safety of drugs and medical devices, administering public programs like Medicare and regulating private health insurance (U.S. Department of Health and Human Services 2010). This analysis covers the federal statute enacted in 2010: the Patient Protection and Affordable Care Act (PPACA), which was designed to help families across the states gain access to quality, affordable health care. Many countries integrate a human rights viewpoint when creating their health care policies. The World Health Organization reports that every country in the world is party to at least one human rights treaty that addresses health-related rights, including the right to health as well as other rights that relate to conditions necessary for good health (World Health Organization, 2012). The United Nations Universal Declaration of Human Rights (UDHR) asserts that medical care is a right of all people (The United Nations, 2012). UDHR Article 25: Everyone has the right to a standard of living adequate for the health and well-being of himself and of his family, including food, clothing, and housing and medical care and necessary social services, and the right to security in the event of unemployment, sickness, disability, widowhood, old age or other lack of livelihood in circumstances beyond his control. Health care reform in the United States has a long history. In 1900 the American Medical Association (AMA) became a powerful national force. By 1910 the American Association for Labor Legislation (AALL) organized the first national conference on social insurance. Liberal activists argued for health insurance. In the 1930s the Depression changed priorities, placing more importance on unemployment insurance and old age benefits. The Social Security Act was passed, omitting health insurance. By the 1940s prepaid group healthcare began and was seen as radical. During the 2nd World War, wage and price controls were placed on American employers. To compete for workers, companies began to offer health care benefits, this employer-based system in place today. President Roosevelt asked Congress for economic bill of rights, including the right to adequate medical care. President Truman offered national health program plan, recommending a single system that would include all of American society . Trumans plan was criticized by the American Medical Association (AMA), and is called a Communist plot by a House subcommittee. In the 1950s, hospital care cost doubled. In the early 1960s, President Lyndon Johnson signed Medicare and Medicaid into law. President Richard Nixon renamed health care plans to health maintenance organizations (HMOs), with regulations that provided federal endorsement, certification, and assistance. American medicine was viewed as being in a state of emergency. President Nixons plan for national health insurance was rejected by liberals labor unions. In the 80s Corporations began to integrate the hospital system (previously a decentralized structure), consolidating control. Healthcare shifted toward privatization and corporatizations. In 1986 Congress passed and President Ronald Reagan signed into law COBRA, an option that former workers could stay on the company health care plan for 18 months after leaving a job, although the former employee would pay for the coverage. In 1988 prescription drug benefit and catastrophic care coverage was added to Medicare; Congress repealed the law the next year. Under President Reagan, Medicare moved to payments for diagnosiss (DRG) rather than for treatment received. Health care costs increased at double the rate of inflation. Federal health care reform legislation failed passage for a second time in the U.S. Congress. By the end of the decade there were 44 million Americans, which was 16 % of the nation, with no health insurance at all. With a fresh era and Health care costs are on the upsurge again. Medicare is viewed by some as unmentionable under the current organization and must be rescued (Associated press, 2012). After years of unsuccessful attempts by a series of Democratic presidents and a year of bitter partisan struggle, President Obama signed legislation on March 23, 2010, to overhaul the nations health care system and guarantee access to medical insurance for tens of millions of Americans. The Affordable Care Act seeks to extend insurance to more than 30 million people, primarily by expanding Medicaid and providing federal subsidies to help lower- and middle-income Americans buy private coverage. It will create insurance exchanges for those buying individual policies and prohibit insurers from denying coverage on the basis of pre-existing conditions. To reduce the soaring cost of Medicare, it creates a panel of experts to limit government reimbursement to only those treatments shown to be effective, and creates incentives for providers to bundle services rather than charge by individual procedure. (Henry J. Kaiser Foundation, 2010) According to research done by the New York Times the law will cost the government about $938 billion over 10 years, according to the nonpartisan Congressional Budget Office, which has also estimated that it will reduce the federal deficit by $138 billion over a decade (Andrews, 2012). One feature of the Affordable Health Care Act is that insurance companies including all exchange plans will provide adequate benefits to their enrollees. The essential health benefits package will define the minimum set of benefits that new health plans must offer for private market individual and small group plans as well as for Medicaid enrollees in benchmark coverage and those covered by state Basic Health Programs. Many expected the Department of Health and Human Services to outline the services to be included in essential health benefits package; instead it specified that each state would select the package that best meets the needs of children and families (Merles, M. 2005). Essential health benefits (Ebbs) are the least amount benefits that the Affordable Care Act (ACA) requires to be offered by non-grandfathered health plans in the individual and small group markets. Section 1302 of the ACA identifies the requirements for the essential health benefits. This approach allows states have the discretion to choose a benchmark set of benefits from among the existing health plans. Section 1302 also establishes some specific guidelines in defining the Ebbs. Benefits may not be designed in ways that discriminate against individuals because of their age, disability, or expected length of life and are required to take into account the health care needs of diverse segments of the population, including women, children, persons with disabilities, and other groups.(Touschner, 2011) EHB packages must include benefit protections established in other parts of the ACA, including parity for mental health services and preventive services offered at no cost to enrollees. For infants, children, and adolescents, the preventive services requirement incorporates the services recommended in the American Academy of Pediatrics Bright Futures initiative (Touschner, 2011). The need for adequate Childrens benefits is critical due to their constant development and growth. Children have need of health services that are different than adults, which includes preventive screenings depending on their age and development stage. Childrens growing bodies may also require long-lasting medical equipment (like wheelchairs) on a more frequent schedule than adults. In its Scope of Health Care Benefits for Children policy statement, the American Academy of Pediatrics (AAP) outlines the services that are essential for children. (Scope of health, 2012) For many years, Americans have paid the price for policies that have allowed insurance companies to place barriers between them and their doctors, dropping their coverage for sickness, and discriminating against anyone for pre-existing conditions. Mississippi has one of the nations highest percentages (63.2 percent) of uninsured people who would qualify for Medicaid under the expansion in the United States (Kaiser 2010). The Affordable Care Act gives middle-class and low income families in Mississippi the health insurance coverage they deserve. The new health care law dictates that insurance companies are to play by the rules, they can no longer drop coverage if you get sick, sending you into bankruptcy because you have met your annual or lifetime limit, but most importantly they cannot discriminate against anyone with a pre-existing condition (U.S. Department of Health and Human Service, 2010). It is now mandated that health plans allow parents to maintain coverage of their children who are under the age of 26 and without insurance on their jobs. Resulting from this provision, As of December 2011, 37,000 young adults in Mississippi now have insurance which is included in 3.1 million young people nationwide. The health care law includes Medicare prescription drug coverage benefits which have made prescriptions more affordable. In 2010, a $250 rebate was given to 34,604 people with Medicare in Mississippi who had hit the prescription drug donut hole. In 2011, they began receiving a 50 percent discount on covered brand-name drugs and a discount on generic drugs (U.S. Department of Health Human Services, 2012). Since the law was enacted, residents with Medicare in Mississippi have saved a total of $41,809,338 on their prescription drugs. As a result of the discounts people are saving $591 per year and a total savings of $11,732,360 in Mississippi in 2012. It is projected by 2020; the law will close the donut hole. Last year (2011) 330,017 people with Medicare in Mississippi received free preventive services or a free annual wellness visit with their doctor (U.S. Department of Health Human Services, 2012). Approximately 47 million women, including 381,704 in Mississippi now have guaranteed access to additional preventive services without cost-sharing. Under the new health care law, insurance companies must provide consumers greater value by spending generally at least 80 percent of premium dollars on health care and quality improvements or they must provide consumers a rebate or reduce premiums. This means that 51,744 Mississippi residents with private insurance coverage will benefit from $10,122,532 in rebates from insurance companies this year which will average to $329 for the 30,800 families in Mississippi covered by a policy. Under the new law Mississippi has received $4,783,208 to help fight arbitrary premium increases. As of August 2012, 317 previously uninsured residents of Mississippi who were locked out of the coverage system because of a pre-existing condition are now insured through a new Pre-Existing Condition Insurance Plan that was created under the new health reform law (U.S. Department of Health Human Services, 2012). Mississippi has received $21,143,618 in grants for research, planning, information technology development, and implementation of Affordable Insurance Exchanges. Since 2010, Mississippi has received $5,200,000 in grants from the Prevention and Public Health Fund created by the Affordable Care Act. This new fund was created to support effective policies in Mississippi, its communities, and nationwide so that all Americans can lead longer, more productive lives (U.S. Department of Health Human Services, 2012). In Mississippi, there are 21 health centers providing preventive and primary health care services to 324,046 people from183 different sites. These health centers have received $49,784,983 under the Affordable Care Act to support the operations and establishments of new health center sites. Mississippi was granted $4,100,000 for school-based health centers, to help clinics expand and provide more health care services such as screenings to students and $3,100,000 for Maternal, Infa nt, and Early Childhood Home Visiting Programs. These programs bring health professionals to meet with at-risk families in their homes and connect families to the kinds of help that can make a real difference in a childs health, development, and ability to learn such as health care, early education, parenting skills, child abuse prevention, and nutrition (U.S. Department of Health Human Services, 2012). The Patient Protection and affordable care Act (PPACA) will be implemented in a span of the next four years. The law includes an increase of the number of persons who are eligible to Medicaid; the government will reward discount of insurance premiums, for businesses providing health insurance. Insurance companies will no longer be able to deny coverage or claims because of the health history of any person. With the Patient Protection and affordable care Act all Americans will have the security of knowing that they dont have to worry about losing coverage if theyre laid off or change jobs. Insurance companies now have to cover preventive care like mammograms and other cancer screenings. The new law also makes a momentous investment in State and community-based efforts that promote public health prevent disease and protect against public health emergencies. Although this healthcare plan comes with its own costs, they will be covered by the taxes that will be imposed on the wealthy. Individuals who choose not to have insurance will be penalized with a tax fee as a way of encouraging every member in society to have insurance and this will be as a source of income to offset the plans cost. This was a great step towards ensuring a good healthcare for all the people of the US regardless of whether they are insured or not. There are several classes of people living in the US, who do not have access to insurance. These people range from illegal immigrants to others who see insurance as very expensive and cant afford to pay for insurance. The number of uninsured Americans is estimated to be 32 million today but after the PPACA was signed in to law the number is expected to decline considerably to about 23 million. Most of the uninsured people are drawn from illegal immigrants because they are not eligible to obtain insurance while they are resi ding in the US. Poor and middle class persons and their families also tend to go without insurance. (Institute of Medicine of the National Academies 2010 available online) The Affordable Care Act was specifically designed to give States the resources and flexibility they need to tailor their approach to their distinctive needs and to help families across the country gain access to quality, affordable health care. The Affordable Care Act ensures hard-working, middle class families will get the health care they deserve by keeping health care costs low, encouraging prevention, and making insurance companies accountable.

Strengths of Indian Economy †“the Might”

â€Å"The Might† During Obama’s Visit to India, Mr Barak Obama, the most powerful man on the earth, made the statement that 21st century is going to be the century Indo-American relationship. In this one line, there are many hidden statements and prospective. And, the most important of them is recognizing India as an emerging Economic Super Power. India has the potential to become one of the global economic leaders by 2025. There are several aspects which will contribute to the above mentioned statement.They are: India A Large pool of skilled professionals Take any MNC of US, you can find more than 10% of Indians in their crucial hierarchical positions. Despite of strong oppose in the western countries and emergence of Philippines as a strong contender, India is still the hub of global IT outsourcing. This phenomenon will be there until businessmen of the West will do business according to their balance sheet. Growing number of engineering and management colleges in Ind ia is contributing significantly towards creating the largest pool of skilled professionals in the world.Another, important aspect in this aspect is the English speaking population of India. Now, India is second largest country in world to have maximum number of professionals and students having good command over English. It is helping in eradicating the cultural and linguistic barriers associated with outsourcing. Stable democracy and business friendly India government India is led by Dr. Manmohan Singh, who himself is a world famous economist and initiator of liberalization and globalization of Indian economy. Foreign direct investment cap has gone a sea change after the liberalization process.Economic policies of Indian government are friendly towards both domestic and MNCs. Along with, availability of land at a cheaper rate (compared to other developed nations) is another factor behind the showering of FDI on India. In a nutshell, India has become a safe destination for better r eturn on investment. India’s Rapid Economic Growth After Initial years of slow economic growth, at present economy of India is now amongst the fastest growing economy in the world. Indian Economy is Rising upwards and Economic growth is currently 8-9%, second only to China.

Christmas party Essay

The dorm that I am supposed to live in was a terrible sight. At least that was my initial reaction during my â€Å"college move in day†. Countless staircases, smelly and scary corridors, a room that is so small and a chatty roommate gave me such a negative first impression of where I am to be stuck in throughout college life. An impression that fortunately is not going to last†¦ Countless Staircases and Odd-Smelling Corridors The seemingly countless staircases and endless climbing to the third floor of the dormitory made it excruciatingly difficult for my feet to move on. The corridors that lead to my room are quite dark and wood-smelling making it more creepy and intolerable to walk through. Miniature Room The room is exceedingly small that there is almost no space in between those two sets of twin bunk beds and one king size foldout bed that may be turned out into a sofa during daytime. In spite of its size though, it holds a private bath with shower. It also has a cable television, coffeemaker, DVD player, microwave oven, as well as, refrigerator. Conversational Roommate The dorm room is made lively by an exceedingly talkative roommate. We are four in the room: one is a senior, another is a sophomore and two of us are freshmen. Our roommate who is already in the senior year greeted me by bombarding me with countless questions including: â€Å"What course are you enrolled in? Are you going to take up BS Biology as well? Do you know the scientific name of spider? What is your favorite animal? Do you have the courage to hold large frogs, remove the skin of a cat, and dissect a horse? † When I responded â€Å"yes† to the first two questions and â€Å"no† to the third and last question, she was quick to comment and suggest that I should be prepared with college life and that even it is only the first day the following day, our professors are sure to already give us excruciating quizzes. Dwellers’ Relationship Our room in the dormitory though it looks and smells very old is still exceptionally lively because of the dwellers’ relationship with each other. Sometimes, we do not bother to go to the mess hall and eat or to the mini library and study room to browse through our lessons. We just stay in our room no matter how cramped or inadequate the space is. We bond together in our room when â€Å"working out, eating, and even studying† (Xplore.. n. p. ). Sleeping Difficulties Since the dorm room is designed to hold all beds close to each other and no dividers were made available, I had troubles resting or sleeping because two of my roommates have been engaged in non-stop snoring especially at night. Enjoyable Dorm Room There are other pleasant things or descriptions that go along with our dorm room in spite of all the aforementioned complaints and negative adjectives mentioned though. First of all is when there are social events, for instance, â€Å"open house†, â€Å"Christmas party†, â€Å"valentine’s day celebration† etc. During these days/events, the dorm room, especially ours is full of life. During â€Å"open house† days, the room is full of decoration, sandwiches, donuts, as well as, fruits are set on the table, the coffeemaker is continuously switched on; while during â€Å"Christmas party†, even the corridors are spray painted with green and red, the walls of the room are newly painted with Christmas designs as well, then gold-colored balls and multi-colored lights are placed after also, miniature trees are placed in a corner along with small socks and gifts beside and around it; during â€Å"valentine’s day† however, red hearts of all sizes may be seen, either they are glued on to the walls or hanging from all over the ceiling. The decorated dorm room at the time of social events uphold the emotions of an individual that even if loved ones are not living with you in that room, you are bound to feel that you are at home and they will be there for you no matter what (Xplore.. n. d. ). Second, we have our own lockers outsized enough for our backpacks. The hassle of packing before leaving and unpacking after arrival is avoided because we can just place our things there when we get to the dorm and we can just pick it up the next time we leave for school again. Third, folded study tables are provided to us to make studying more interesting and motivating. These study tables have several drawers wherein we can place our school supplies including our books, notebooks, pens, pencils, etc. there are other small compartments as well for any school-related material that needs to be placed where it can be taken speedily and conveniently. Fourth, the dorm room is also provided with an â€Å"exterior patio† where you can enjoy your cup of coffee in the morning while watching the ever bright rising sun. It is also the perfect area for making abstract paintings during a lazy afternoon. In addition to that, it is wonderful to just sit there and observe the slowly setting of the sun and even the moon and stars in the middle of the night. A place that is just right for students who wanted to relax, reminisce, or just stare into blank space while passing the time. Finally, the dorm room is full of life because of the things that are in it. These include shining gold and silver medals, as well as, elevated & soaring trophies. All these are bagged by our higher level roommates during the previous semesters. The gold and silver medals were typically acquired from academic contests like science, math, and history quiz bees; while the trophies were obtained from soccer championships. The room seemed to be very much alive because it has gotten hold of such awards. The room is radiating with brilliance, sport-mindedness, determination, intelligence, competence, and excellence as it exhibits the recognitions, prizes, and rewards of the people that it houses. Reference Xplor Communications. On- Versus Off- Campus: Part 1. 2004. n. a. 22 January 2008 http://getouttoday. com/collegelife/living/apartment/aptvdorm. htm

Battle of Trenton in the American Revolution

Battle of Trenton in the American Revolution The Battle of Trenton was fought December 26, 1776, during the American Revolution (1775-1783). General George Washington commanded 2,400 men against a garrison of about 1,500 Hessian mercenaries under the command of Colonel Johann Rall. Background Having been defeated in the battles for New York City, General George Washington and the remnants of the Continental Army retreated across New Jersey in the late fall of 1776. Vigorously pursued by the British forces under Major General Lord Charles Cornwallis, the American commander sought to gain the protection afforded by the Delaware River. As they retreated, Washington faced a crisis as his battered army began to disintegrate through desertions and expiring enlistments. Crossing the Delaware River into Pennsylvania in early December, he made camp and attempted to reinvigorate his shrinking command. Badly reduced, the Continental Army was poorly supplied and ill-equipped for winter, with many of the men still in summer uniforms or lacking shoes. In a stroke of luck for Washington, General Sir William Howe, the overall British commander, ordered a halt to the pursuit on December 14 and directed his army to enter winter quarters. In doing so, they established a series of outposts across northern New Jersey. Consolidating his forces in Pennsylvania, Washington was reinforced by around 2,700 men on December 20 when two columns, led by Major Generals John Sullivan and Horatio Gates, arrived. Washingtons Plan With the morale of the army and public ebbing, Washington believed that an audacious act was required to restore confidence and help boost enlistments. Meeting with his officers, he proposed a surprise attack on the Hessian garrison at Trenton for December 26. This decision was informed by a wealth of intelligence provided by spy John Honeyman, who had been posing as a Loyalist in Trenton. For the operation, he intended to cross the river with 2,400 men and march south against the town. This main body was to be supported by Brigadier General James Ewing and 700 Pennsylvania militia, which were to cross at Trenton and seize the bridge over Assunpink Creek to prevent enemy troops from escaping. In addition to the strikes against Trenton, Brigadier General John Cadwalader and 1,900 men were to make a diversionary attack on Bordentown, NJ. If the overall operation proved a success, Washington hoped to make similar attacks against Princeton and New Brunswick. At Trenton, the Hessian garrison of 1,500 men was commanded by Colonel Johann Rall. Having arrived at the town on December 14, Rall had rejected his officers advice to build fortifications. Instead, he believed that his three regiments would be able to defeat any attack in open combat. Though he publicly dismissed intelligence reports that the Americans were planning an attack, Rall did request reinforcements and asked that a garrison be established at Maidenhead (Lawrenceville) to protect the approaches to Trenton. Crossing the Delaware Combating rain, sleet, and snow, Washingtons army reached the river at McKonkeys Ferry on the evening of December 25. Behind schedule, they were ferried across by Colonel John Glovers Marblehead regiment using Durham boats for the men and larger barges for the horses and artillery. Crossing with Brigadier General Adam Stephens brigade, Washington was among the first to reach the New Jersey shore. Here a perimeter was established around the bridgehead to protect the landing site. Having completed the crossing around 3 a.m., they began their march south toward Trenton. Unknown to Washington, Ewing was unable to make the crossing due to the weather and heavy ice on  the river. In addition, Cadwalader had succeeded in moving his men across the water but returned to Pennsylvania when he was unable to move his artillery. A Swift Victory Sending out advance parties, the army moved south together until reaching Birmingham. Here Major General Nathanael Greenes division turned inland to attack Trenton from the north while Sullivans division moved along the river road to strike from the west and south. Both columns approached the outskirts of Trenton shortly before 8 a.m.  on December 26. Driving in the Hessian pickets, Greenes men opened the attack and drew enemy troops north from the river road. While Greenes men blocked the escape routes to Princeton, Colonel Henry Knoxs artillery deployed at the heads of King and Queen Streets.  As the fighting continued, Greenes division began to push the Hessians into the town. Taking advantage of the open river road, Sullivans men entered Trenton from the west and south and sealed off the bridge over Assunpink Creek. As the Americans attacked, Rall attempted to rally his regiments. This saw the Rall and Lossberg regiments form on lower King Street while the Knyphausen regiment occupied Lower Queen Street. Sending his regiment up King, Rall directed the Lossberg Regiment to advance up Queen toward the enemy. On King Street, the Hessian attack was defeated by Knoxs guns and heavy fire from Brigadier General Hugh Mercers brigade. An attempt to bring two three-pounder cannon into action quickly saw half the Hessian gun crews killed or wounded and the guns captured by Washingtons men. A similar fate befell the Lossberg regiment during its assault up Queen Street. Falling back to a field outside of town with the remnants of the Rall and Lossberg regiments, Rall began a counterattack against the American lines. Suffering heavy losses, the Hessians were defeated and their commander fell mortally wounded. Driving the enemy back into a nearby orchard, Washington surrounded the survivors and forced their surrender. The third Hessian formation, the Knyphausen regiment, attempted to escape over the Assunpink Creek bridge. Finding it blocked by the Americans, they were quickly surrounded by Sullivans men. Following a failed breakout attempt, they surrendered shortly after their compatriots. Though Washington wished to immediately follow up the victory with an attack on Princeton, he elected to withdraw back across the river after learning that Cadwalader and Ewing had failed to make the crossing. Aftermath In the operation against Trenton, Washingtons losses were  four men killed and eight wounded, while the Hessians suffered 22 killed and 918 captured. Around 500 of Ralls command were able to escape during the fighting. Though a minor engagement relative to the size of the forces involved, the victory at Trenton had a massive effect on the colonial war effort. Instilling a new confidence in the army and the Continental Congress, the triumph at Trenton bolstered public morale and increased enlistments. Stunned by the American victory, Howe ordered Cornwallis to advance on Washington with around 8,000 men. Re-crossing the river on December 30, Washington united his command and prepared to face the advancing enemy. The resulting campaign saw the armies square off at Assunpink Creek before culminating with an American triumph at the Battle of Princeton on January 3, 1777. Flush with victory, Washington wished to continue attacking up the chain of British outposts in New Jersey. After assessing his tired armys condition, Washington instead decided to move north and enter winter quarters at Morristown.

Novel PR Company

Novel PR Company Introduction Planning for a business is critical towards laying the foundation for success. Thus, it is imperative for a proposed business to have a comprehensive marketing plan that captures the basic ideas and implementation path. Among the elements that should be part and parcel of a business plan include strategic marketing channel and promotion.Advertising We will write a custom assessment sample on Novel PR Company specifically for you for only $16.05 $11/page Learn More Besides, the plan should incorporate possible competition and the general business environment level. This analytical paper will explore the above elements as a prerequisite for the successful establishment and sustainability of the Novel PR Company, which is a web content developer. The company targets the business community who depends on the internet to increase online presence. The business will offer excellent online content development services to individual consumers, small and medium businesses, and institutions. Since the company targets to introduce unique web content services, it will not face much competition as most of the businesses in the region do not have affordable specialized web content services. Market Segments Marketing strategy is essential before actualizing projections of a blue print. As a matter of fact, this plan functions on the margins of informed decision making after comprehensive research on viability and sustainability of a product. In order to achieve desired margins in sales and total revenues generated, a proper marketing plan should integrate entry strategy, comparative advantage, and market segmentation since in most cases, there is always a strong competitor or competitors that passing might prove challenging due to existence of consumer perceptions and household names. The targeted market is subdivided into the consumer, small and medium business, and institutions segments. These segments have unique needs that must be add ressed by the company in order to ensure business sustainability. Small and Medium Business Segmentation This market captures small food outlets, hotels, motels, and retail businesses within the targeted region. Web content development services destined for this market are often expensive, and lack the value addition component of free hosting. Sometimes, quality and relevance are compromised due to the small volumes of delivery for this market.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Novel PR Company intends to introduce the customized web content development services to this market promising diversity in types, lower price, and free hosting. As an incentive, the company will offer free content modification to loyal customers. Therefore, this segment is influenced by competitive pricing, creativity and customized services, and free hosting for optimal benefits. In ord er to attract this segment, the company will offer free after sales services, delivery on credit, and series of discount on the basis of the number of web content services. Since it will be properly implemented, the company is positioned to counter competitors’ strategy of reaching the customers through proxy web content marketers (Bowden 70). Institutional Segmentation The targeted region has several schools, government institutions, collages, hospitals among other establishments with online programs to support their services. These institutions are strategically located and uniformly spread across the accessible market. Nearly one hundred percept of people found in these institutions are customers who have access to the internet. With properly drawn partnership and memorandum of understanding, the market is within the Novel PR’s influence. Specifically, the customized and relevant content element will give the Novel PR’s services a competitive age in learning institutions and hospitals which have embraced online services for their customers. Also, the competitive pricing will facilitate its sustainability in the highly differentiated market (Kotler and Gary 35). Consumer Segment This is the largest segment for the web content development services offered by the Novel PR Company. This segment comprises of households who use the internet to market their services or products. Since the web content development service comes in customizable packages, the segment is influenced by differential quantification, competitive pricing, and free online support. Therefore, Novel PR Company will come up with a special web support service to position itself in this segment. The company will merge the strategy with advertisements, since this group of consumers has access to social media. Due to exposure to information sources such as new papers, television, radio, and magazines, product announcement through these avenues will enable the company to double its market base (Kotler and Keller 41).Advertising We will write a custom assessment sample on Novel PR Company specifically for you for only $16.05 $11/page Learn More As forecasted in the market research, this strategy will be successful towards dominance as it offers a variety of options to consumers while at the same time maximizing benefits of economies of scale to the company. Creating Value for the Consumers and the Organization Choosing Value In order to increase credibility and maintain professionalism, the Novel PR Company’s business channel will encompass processes and features that flawlessly facilitate a healthy lifetime relationship between the business and its client. Among the new development elements that will be incorporated include trust, reliability, distribution, fair retribution process, and passing accurate information to target audience to restore confidence. Reflectively, value in the context of this business will include the aspect of an engaged audience supported by high quality and relevant online content, which will help businesses to transform their web traffic into engaged audiences. The second aspect will be online referrals through which the Novel PR Company will get more referrals via Electronic Word of Mouth (eWOM). Lastly, the aspect of sales funnel will increase the number of prospects entering the sales funnel from online sources (Rhim and Lee 160). Providing Value The Novel PR Company will align its services with the needs of the target market by actively participating in series of corporate social responsibility initiatives. All aspects of the firm such as sales, purchases, marketing, management, and operations will be aligned to appropriate and sustainable technology to ensure competitive advantage. Therefore, value will be provided to business through content optimization for search engine listing (SEO), market research, and a fast turnaround. Specifically, this proposed system in Googl e will consist of a multi tab page that will serve different areas and services to online customers. When implementing SEO in the Google search, it is necessary to revise the algorithms constantly for the search result of the Novel PR Company website to remain at the top. This can be achieved through revising the content to ensure that all the information in the website pertains directly to the needs of potential clients (Tynan and McKechnie 512).Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Communicating Value Communication is the epicenter of sustainability. Communicating the value for the Novel PR Company will be achieved through sales letters, SEO ranking reports, and social media presence analysis. Under the sales letters, each prospect will get a sales letter delivered via email discussing the benefits of outsourcing content creation. The SEO rankings reports will be communicated through creating a platform for each prospect to get an SEO ranking report developed using online web ranking resources from alexa.com. Lastly, social media presence analysis will be achieved through generation of free report of online presence. For instance, the Novel PR Company website will carry out a link reference promotion where the website user with the highest number of referral links is rewarded with a free consultancy service or gift hampers. This will create a long term loyalty among clients. The potential of the referral link approach is that it will improve the visibility of the Novel PR Company website across the globe (Rhim and Lee 163). The advertisement message will be presented in two channels, that is, below-the-line and above-the-line. Under the below-the-line approach, the web content services will be marketed directly through the print and visual press besides the numerous local radio channels. Under the above-the-line approach, the advertising message will be presented via the social media to appeal to the customer segment consisting of the technological gauchos and digerati. The use of social media to advertise the Novel PR Company was informed by the need for customer retention and loyalty building. Properly modified Novel PR Company website and the twitter fun page will reassure the customers on quality of the application and its compatibility with computers around the targeted region. Through massive recruitment of Novel PR Company fans in the twitter page, the company will not only benefit from an increased traffic of online compliments, but also record high rates of customer loyalty as most customers are influenced by reactions from other clients (Bowden 73). Marketing Strategies Consumers are generally influenced by two factors: internal influences and external influences. Internal influences are personal feelings and thoughts that include self-concept, motivation, attitudes, emotions, and perceptions. These factors generally influence perception, purchasing patterns, and attitude customers develop towards a product or a service offered by a business. The marketing strategies for the Novel PR Company will incorporate the elements of product, pricing, distribution, and promotion as discussed below. Product Product development entails the innovation process aimed at modeling the existing product or improving on it to balance with the changing preferences of the customers. As a result, the older version will be phased out of the market as preferences change. The concept of web content development is an innovative ide a to deliver unparalleled experience to target customers. The product developed by the Novel PR Company is for distribution to companies seeking to expand their web presence is written content in the form of articles, website, white papers, and social media post. The website content will be in the form of the text used on the corporate or business website of a company. On the other hand, the article content will be used as blog posts or as articles for online distribution by interested companies. The social media post will include one-liners that may be used in social media outlets such as Face book and Twitter. Lastly, the white papers as part of the product content will consist of information packs written in essay format containing useful information that would assist readers to make decisions regarding a particular product or service. The primary feature of the product content for the Novel PR Company will operate on the SEO specs. The content will be created around the premises of excellent grammar, informative content, and user friendly handle (Kotler and Gary 35). Specifically, through product development, the Novel PR Company will be in a position to optimally exploit opportunities available in the innovation market segment and gain a significant share in the web content development sector. Pricing Through generic pricing strategy, the company will be in a position to offer premium pricing for its customers. In order to implement the generic pricing strategy, the company will opt for value pricing as perceived by the potential customers. The value of high quality content is very high for any business seeking to create traffic and to convert it to an engaged audience. Since the product content for the Novel PR Company can deliver this type of value, then potential business owners would be willing to pay a premium for it (Bowden 79). In setting the price for different product content, it is important to review the pricing objective, cost of production, d emand, and competition. Basically, the pricing objective for this product is to locate the premium pricing point that is acceptable and competitive among small and medium size business owners. Since the demand for this product is recurring, it is projected to be relatively stable and skewed towards creation of business opportunities for the company. The only major cost of production is just the time needed to develop the different content. This makes the business sustainable. Lastly, the business is likely to face competition from content farms and freelancers. However, the competition will be minimal since the product content proposed by the company is very unique. Distribution The distribution strategy used for marketing will have both push and pull elements. Online purchasing behavior usually follows the pull pattern because internet users look for information they need on their own. Push is still necessary because people don’t know about a service or product until they in teract with it. Lastly, the distribution will be supported via the e-commerce platform. This means that all transactions will take place online. Customers will make orders and the content will be delivered online. In order to effectively market the web content product, the distribution channels that will be used include organic search, paid search, and emails. Under organic search, the company will create a platform with searches driven by search engines such as Google and Bing. After building an email list, it will serve as a medium of product distribution. Under the paid search platform, the company will pay for online listing of search results in order to receive more traffic (Tynan and McKechnie 514). The company will hire three vehicles fitted with loud speakers to announce the product across different regions where the target market is easily found. These automobiles will also be fitted with visible posters of the company web content product. The targeted clients will be advis ed on the exact procedure of buying the web content from the company website. In order to successfully implement this strategy, the Novel PR Company will have to hire five marketers on a temporary basis to accompany the marketing entourage. Promotion Through timely appeal to emotions and self prejudice, the Novel PR Company will increase their advertisement in the social media, newspaper and broadcast media, and billboards for the online web content product. The Novel PR Company will succeed in implementing this aspect of ‘jumping the queue’ ahead of other competitors through visible signs of the web content product all over the targeted region. These advertisement erected signs will endeavor to cue the visual mental aspect of the targeted customers into the product (Kotler and Keller 26). Marketing the product will be carried out through interactive marketing, word-of-mouth marketing, personal selling, and direct marketing. Under direct marketing, the Novel PR Company will identify potential clients and make contact either via phone or email. The interactive marketing will entail taking calls over Skype and building real time chat facilities into the company’s website. Personal selling will be executed through sales representatives and other company personnel who will be involved in direct selling of the products through their online accounts and social media presence. Lastly, the word-of-mouth marketing will be rolled out through referrals from satisfied customers (Kotler and Keller 19). The objective of the promotion exercise is to position the company as a reliable content provider. Thus, promotional communications will rely on online platforms through the internet. Conclusion Properly researched brand and product management plan determine the success and sustainability in penetrating market with a new product. To increase credibility and maintain professionalism, product processes and features should flawlessly facilitate a healthy and lifetime relationship between the company and its clients. A properly designed brand and product management plan should be practical in presenting brand knowledge, awareness, penetration strategy, and passing information to target audience. Generally, these concepts will be applied in the Novel PR Company brand. The concepts will be designed as flexible to market dynamics and embrace alterations where necessary. Basically, the company will heavily depend on referrals from satisfied customers as a reliable promotion channel. Bowden, John. â€Å"The Process of Customer Engagement: A Conceptual Framework.† Journal of Marketing Theory Practice, 17.1(2009): 63-74. Print. Kotler, Philip, and A. Gary. Marketing-an introduction, New York, NY: Pearson, 2013. Print. Kotler, Philip, and K. Keller. Marketing management. 14th ed. 2012. New Jersey, NJ: Pearson Prentice Hall. Print. Rhim, Hosus and Conrad Lee. â€Å"Assessing potential threats to incumbent brands: new product positionin g under price competition in a multi segmented markets.† International Journal of Research in Marketing 22.1 (2005): 159-182. Print. Tynan, Caroline and Sandra McKechnie. â€Å"Experience Marketing: A Review and Reassessment.† Journal of Marketing Management 25.6 (2008): 501-527. Print.

Biometrics Essay Example | Topics and Well Written Essays - 500 words

Biometrics - Essay Example As Jain, Bolle and Pankanti (n.d) point out, biometrics will gradually become a prime appurtenance in identification technology especially for the following reasons: repeatedly falling prices of biometric sensors, advancement in the underlying technology, increasing awareness among the public regarding the merits and demerits of the technology as such. But a strong voice had been rising against the implementation of biometrics especially regarding the threat posed by it to privacy of persons. Biometric scanners which were in use in some airports in the U.S. were greatly criticized for the reason that security officers could observe the naked figures of the passengers through the scanner, and it is said that biometric scanners can even detect if a woman is pregnant. And this in fact is the biggest challenge the technology has to overcome in order to be globally practical. Privacy is clearly a fundamental right of an individual. Hence, anything that invades ones privacy cannot be suppo rted. Biometric methods have both positive and negative impacts on the privacy of a person. It enhances the control of the individual over his/her personal information thus reducing the likeliness of identifying theft.

With reference to a specific firm, discuss the role of different Essay

With reference to a specific firm, discuss the role of different sources of knowledge in the innovation process - Essay Example Interactive learning mainly takes place between companies and other organizations like technology service providers, knowledge providers, and customers. This paper aims to discuss the role of sources of knowledge in innovation process of Coca-Cola Company. The Coca-Cola Company has highly benefited from its sources of innovation knowledge, which has highly enabled the company to venture almost in the entire globe (Mazzarol, Elena, and Delwyn 2014, p. 84). Sourcing international innovation knowledge enables Coca-Cola Company to engage in continuous process of innovation that enables the company to stay ahead of its competitors. When there are barriers in the local markets, the company is able to expand into oversea markets hence overcoming these barriers. It is only through external avenues and sources of innovation knowledge that has enabled Coca-Cola Company to dominate many markets around the world (Rothwell 1994, p. 13). However, innovation knowledge sources do not always generate pecuniary benefits to Coca-Cola. Nevertheless, these external sources of innovation knowledge play a vital role of ensuring that the company sustains its innovation process and gives the company a reputation of being the leading soft drinks company in the world (Masegosa, Villacorta, & Cruz-Corona 2014, p. 72). Building relationships and networks with other successful companies is clearly the key to Coca-Cola success since this enables the company to sustain access of international innovation knowledge (Uecke 2012, p. 60). Therefore, companies should not underestimate the significance of their informal networks. The innovation knowledge sources have enabled Coca-Cola Company to define its market dominance ensuring the firm’s success through the implementation of significance global operations that enable the company to control its programs in a unified approach. Secondly, Coca-Cola defines the international quality and regulatory

Hospitality Course Forecast Essay Example | Topics and Well Written Essays - 500 words

Hospitality Course Forecast - Essay Example Many countries have seen tourism result in the creation of a solid service sector that comprises almost all aspects of accommodation, transportation and activities or rather events. Tourism is sometimes referred to as leisure travel as most of its activities are recreational in nature. When you focus on something, it is likely that you will achieve your target. Setting of goals is quite significant in every line of business or career. As a hospitality student, one has to have personal goals some of which are highlighted below (Hospitality, 2011). i. Hospitality studies call for students to carry out analysis of complex quantitative and qualitative data to develop reports, financial worksheets and other related exercises using current tools for business automation. As a result, students’ primary goal should be attaining effective skills in written and oral communication, the use of technology as well as in quantitative reasoning required for handling these tools. iii. To learn and work both independently and collectively or collaboratively. Some activities require team-based working in order to accomplish successfully. Being able to work in both conditions (individual or team) is vital to the success of a hospitality career. iv. To develop the intellectual confidence, curiosity as well as engagement that will result in long-term learning. This is largely attributed to the fact that the hospitality industry is one of the most dynamic industries in the contemporary world. This can be achieved by engaging students with professionals in the filed like guest speakers, attending major conferences, and other events. v. Developing a global perspective that will enable the student to effectively work and live in a society that is increasingly global. This is because the industry is global with major hospitality industries in countries like UK having spread

Spanish Settlements and New England Colonies - 17th Century Essay Example for Free

Spanish Settlements and New England Colonies 17th Century Essay The Spanish began exploring America with â€Å"gold, glory and God† large in their minds. Cortes and the other conquistadors had conquered the empires of the South and Central Americas, but Spain wanted more. The Spanish explorers heard of great riches and cities built of gold northward, so that is where they headed, eventually arriving at what is now the southwest portion of the USA. The other Spanish goal was to convert the Native Americans to Catholicism. The British on the other hand, went to settle in New England to escape the religious persecution that they had to withstand in Europe. They came to America to be able to worship their gods in the manner of their choosing, and not in the way that their king or government decided they had to. Another reason they came to New England was because of the lack of jobs in Britain. So while both Spain and England came to America partly to gain riches, England wasn’t as blinded by gold as Spain was. Also, though both countries founded settlements, the Spanish were not looking to stay there permanently. They wanted to focus on converting the â€Å"savages† and stealing their gold and riches and getting back home to Spain. The English wanted to make a new home, though at this point they still considered themselves to be under the British crown, and had no aspirations to make their own country. Their reasons for coming to America were not all that set them apart however. They also had a completely different basis for economy. The Spanish bringing back as much material wealth as was possible to Spain to enhance the prominence and stature of their native land. England made their money by relying on manufacturing. They did exceptionally in the lumber, shipbuilding, fishing and whaling industries. The colonies were able to rade with England and other countries, and had amazingly strong economic development. Because the Spanish focus entirely on their materialistic holdings, their economy was nowhere near as strong as the colonies’ was. In the instance of economy, England was undoubtedly the prevailing country. The two countries also contrasted politically. The political system in the Spanish settleme nts was exclusively aristocratic. Spanish rulers controlled what went on in the New World and the settlements had little self-government. The people actually living in the settlements had to be the elite to be able to have any influence at all. The pureblood Spaniards were on the top of the social ladder and they had the most authority. The â€Å"half-breeds† who were a mix of Spanish and Native American were on the lowest rung of the ladder and had little or even no say in what went on. Though the New England colonies were still under the British crown and it’s rule, they had self-government to a large extent. Most of the colonies had a governor and some sort of representative assembly that were chosen by popular vote. Though the only people that could vote were white, male landowners, this was already a step towards the democracy we have today. The Spanish and the British also had different relations with the Native Americans that were there before them. The two countries went about dealing with the natives in dissimilar ways. The Spanish began to take advantage of the Native Americans. They looted their villages to extract as much gold and wealth as was possible from them. They exploited the natives and soon began to use them for manual labor on their land. The English had mixed relations with the Native Americans. Occasionally there was peace and intermittently there was skirmishing going on between the two groups of people. The colonists could not however enslave the natives as the Spanish did because they caught diseases and died too quickly. Instead they preferred to use indentured white servants that needed to pay off their passage to America black slaves captured and brought over from Africa to do their bidding. As you can see, even though Spain and Great Britain came to settle in America in the same century, living on different sides of the country and having different ideals caused their lives and settlements to go in completely separate directions. Their experiences showed how differently things could go with just a few distinctive factors in place.

Dirk Slander: Man with a Mission :: Short Story Stories Essays

Dirk Slander: Man with a Mission "Move your slag Princess!" The henchmen shouted at Princess Bithics, pushing her roughly with the end of his gun. The princess stumbled up the step in front of her and banged her knee on the ground. Dirk Slander struggled in his bonds to move toward her, but his captor tightened the grip on Dirk's neck, and punched Dirk in the back to quite him down. "None of that." A scratchy voice whispered in his ear. The man's hot breath floated over Dirk's shoulder and assaulted his nose; it smelled of old wine and rotten eggs. "You be a good boy Mr. Slander, or I tell Randolph there to give your Princess the once over." The man punched Dirk in the back again to make his point. Dirk gritted his teeth and grunted, but didn't cry out. Relaxing a bit, he allowed himself to be pulled back from the princess. She staggered to her feet, tentatively tested the bruised knee, and continued up the stone steps, now walking with a small limp. Dirk had no doubts she was in pain. Sweat beaded around her temples, causing her fine black bangs to stick to her forehead. Dirt was smeared on her cheeks, and blood from her bottom lip trailed off the corner of her mouth down her small but determined chin. She looked nothing like the Princess of Casmir, in fact Dirk would have thought her a different girl entirely if her eyes still didn't hold that radiating icy glare. Dirk had to admire her spirit; most women would be a bubbling mass of emotion by now. The princess had moxy, no doubt about it. "How much of the treasure did Gorgonzola promise you?" Dirk asked the man behind him, keeping one eye on the princess. "He promised me enough, don't you worry about that." Bree answered, and jabbed Dirk with the end of his pistol. Dirk grunted again, but managed to keep his footing. "Watching you die is all the payment I need." "You really think Gorgonzola is going to split with you? What's to stop him from double crossing you the way he double crossed us?" Dirk asked. While he talked, he tested his bonds. He hoped Bree couldn't see him struggling in the darkening twilight. "Mr. Slander I never trust anyone." Bree said, his voice sounded bored and tired. "Which is why I'm the one with the gun and you're the one marching to your death.

What Made Britain so Different from the Rest of Europe Before 1850

What made Britain so different from the rest of Europe before 1850? – By 1850, Britain had changed in a number of social and economic ways, for a variety of reasons, primarily the industrial revolution as the historians O’Brien and Quinault argue that Britain ‘represented a potent â€Å"example† for Western Europe and the United States of what could be achieved’ highlighting British superiority and influence. The consequences of this momentous event can still be seen in Britain and around the world today due to the technological and scientific discoveries and innovations of the eighteenth and nineteenth centuries.The development of British industry consequently led to significant differences between Britain and other European countries such as France and Portugal, however, the industrial revolution was not the single contributing factor to these differences. The expansion of the British Empire changed British society and ultimately led to greater pow er and influence over Europe, alongside important events such as the Napoleonic Wars, which in turn led to naval and military supremacy, as Britain were affected less negatively in comparison to other European countries.This essay will argue that Britain was different to Europe before 1850 as a result of the industrial revolution and its consequences, the expansion of the empire and the Napoleonic Wars. It can be argued that Britain was different from the rest of Europe before 1850 as a result of the industrial revolution; however, one may argue that this was the case before the advent of industrialization.This can be attributed to the fact that the Industrial Revolution occurred primarily in Britain, rather than in any other European country, emphasising that there were significant differences in order for this to occur. Many historians will argue that Britain was the ideal nation for the events of the Industrial Revolution to occur in as the Agricultural Revolution had preceded it , therefore, productivity of the land and the labour force had increased, unlike in Europe.Furthermore, historians will argue that Britain initiated the revolution due to the fact that they ‘were already a long way ahead of her chief potential competitor in per capita output and trade’, which arguably can be attributed to their naval supremacy over Europe. Additionally, although debatable, it is suggested by the historian Mokyr that before 1780 ‘Britain was comparatively peaceful’ as the nation was politically and socially stable, as people respected institutions and the laissez faire government worked effectively, resulting in a suitable nvironment for industrial and economic growth . Moreover, Mokyr suggests that there were a number of other ‘British advantages’ such as the large amount of iron and coal available to them, alongside the geography of being an island, which decreased the likelihood of foreign invasions. Therefore, it is clear th at Britain was different from Europe before the Industrial Revolution occurred as they possessed significant political, social and economic advantages.Moreover, the Industrial Revolution is certainly a monumental event in causing substantial social, economic and political change, resulting in differences between Britain and Europe. In terms of positive social change, there was an ‘overwhelming transformation of social life in both industry and agriculture’ as the Industrial Revolution was extremely profitable for the middle class, in comparison to that of the nobility, as many workers gained employment in factories as new technology resulted in less need for labour in agriculture.Furthermore, urbanisation transformed cities such as Manchester, by dramatically increasing population from ‘40,000 in the 1780s to 142,000 by 1831’. Additionally, the life expectancy of children increased-the percentage of children born in London who died before the age of five de creased from 74. 5% in 1730–1749 to 31. 8% in 1810–1829, highlighting that healthcare in Britain had improved more so than in Europe. Not all social consequences of the Industrial Revolution were positive however.Child labour during this period was a serious problem-children as young as 4 were expected to work in factories in dangerous conditions with low pay. Working conditions were not only problematic for children, but also for adults, illustrated by Engels, who argues that the ‘industrial epoch’ had created ‘filth, ruin and uninhabitableness, the defiance of all considerations of cleanliness, ventilation, and health’ highlighting the unsanitary and unsafe surroundings. However, the government attempted to solve this problem with the Factory Acts of 1833.Housing also became a problem as many poor people lived in tiny houses, with extremely bad sanitation, which in turn led to tuberculosis, cholera, typhoid and lung disease. However, while t his is true, in the context of the time, the workers and middle class did benefit greatly from the Industrial Revolution in some way, as wages increased and ‘widespread poverty and constant threat of mass starvation†¦lessened, [and] overall health and material conditions of the populace clearly improved’.Therefore it is clear that Britain was different in social terms as a result of the Industrial Revolution to Europe due to urbanisation, more jobs, a population increase and better health care. Additionally, Britain can be seen to be different from Europe in 1850 as a result of the economic consequences of the Industrial Revolution, which brought about a ‘modern economy’. The economy had already been transformed by the agricultural revolution as the labour force had grown, which in turn had increased productivity creating larger profits, highlighted by the fact that the male labour force in industry in Britain in 1840 was 47. % in comparison to Europeà ¢â‚¬â„¢s 25. 3%. Moreover, the creation of the factory had improved production levels and therefore decreased production costs, which bettered the economy, unlike in Europe where agriculture still played a dominant role. While it is true that the British economy did improve during the Industrial Revolution, the extent of it is often exaggerated. The rate of growth of income per capita between 1760 and 1800 was at ‘0. 2% a year’ and from 1800 to 1830 increased only to ‘0. 5%’.However, while this is true, the economic effects of the Industrial Revolution meant that ‘Britain in 1850 had the highest income level in the world’ and became ‘the leading economic and technological nation†¦with all the political prestige and power that came with that’. Therefore, it is clear that there were distinct economic differences between Britain and Europe as a result of the Industrial Revolution, as Britain’s economy was based on industry , whereas many European countries such as France had not industrialised their economy effectively and were still reliant on agriculture.In addition to this, a fundamental difference between Europe and Britain even before 1850, was the expanding British empire. The strength and scale of the empire meant that Britain had better trade links with America, the West Indies and India. Thus, they had the advantage of having access to a number of raw materials and exports from these countries that were not readily available to the rest of Europe.Although it can be argued that other European countries such as France, Spain and Portugal had colonies within America and so could therefore also trade with their colonies, it is evident that that the ‘global trade network [was] dominated by British shipping’ as Britain’s naval supremacy made importing and exporting manufactured goods much easier and more profitable, bettering their own economy in comparison to that of Europe. Mo reover, Britain were able to expand their empire and their trade links as they did not engage in wars commonly, on a scale that France and other European countries did, such as in the case of the Napoleonic Wars.Although Britain did involve themselves in the Napoleonic Wars, their military resources were much better than those in Europe and so they were less affected by its Therefore, it is clear that the scale of Britain’s empire in comparison to that of other European nations was much larger, which in turn led to greater differences in trade, whilst their military supremacy made recovering from wars much easier. In conclusion, it is certainly clear that there were fundamental differences between Britain and Europe before 1850, many primarily as a result of the industrial revolution.Whilst Britain were different to Europe before the beginning of industrialization, shown by the fact that the revolution occurred primarily in Britain, rather than in any other European country, it is clear that the consequences of the industrial revolution shaped British society, and the world, with its effects still being seen today. Although the empire and Napoleonic Wars were advantageous to Britain before 1850 in improving trade links and maintaining naval and military supremacy, the effects of the revolution made Britain superior to other European nations in political, social and economic terms.Therefore, it is clear that the differences between Britain and Europe occurred as a result of the expanding empire, effects of the Napoleonic Wars, but primarily was due to the social and economic effects of the industrial revolution. Bibliography * Asa Briggs, ‘Manchester, Symbol of a New Age’, Victorian Cities. (New York and Evanston: Harper and Row, 1970) pp. 88-138. * N. F. R. Crafts, The Industrial Revolution: Economic Growth in Britain, 1700-1860. * Friedrich Engels, The Condition of the Working-Class in England in 1844, (Cosimo Inc. , 2009) * Valerie Hansen , Kenneth Curtis, Kenneth R.Curtis, Voyages in World History, Volume 2, (Cengage Learning, 2003) * Eric Hobsbawm, History of Civilisation: The Age of Revolution, Europe 1789-1848 (London, 1969) p. 29. * Joel Mokyr, ‘The Industrial Revolution’, The Oxford Encyclopaedia of Economic History, (Oxford University Press, 2003) vol. 3, pp. 49-56. * Patrick O’Brien and Roland Quinault, The Industrial Revolution and British Society (Cambridge University Press, 1993) p. 231. * Glenn Porter, ‘Industrial Revolution. ’, Microsoft Encarta Encyclopedia. (Microsoft Corporation, 1999) ——————————————– [ 1 ].Patrick O’Brien and Roland Quinault, The Industrial Revolution and British Society (Cambridge University Press, 1993) p. 3. [ 2 ]. Eric Hobsbawm, History of Civilisation: The Age of Revolution, Europe 1789-1848 (London, 1969) p. 29. [ 3 ]. Joel Mokyr, â₠¬ËœThe Industrial Revolution’, The Oxford Encyclopaedia of Economic History, (Oxford University Press, 2003) vol. 3, pp. 49-56. [ 4 ]. Joel Mokyr, ‘The Industrial Revolution’, The Oxford Encyclopaedia of Economic History, (Oxford University Press, 2003) vol. 3, pp. 49-56. [ 5 ]. Patrick O’Brien and Roland Quinault, The Industrial Revolution and British Society (Cambridge University Press, 1993) p. 31. [ 6 ]. Asa Briggs, ‘Manchester, Symbol of a New Age’, Victorian Cities. (New York and Evanston: Harper and Row, 1970) pp. 88-138. [ 7 ]. Friedrich Engels, The Condition of the Working-Class in England in 1844, (Cosimo, Inc. , 2009) [ 8 ]. Glenn Porter, ‘Industrial Revolution. ’, Microsoft Encarta Encyclopedia. (Microsoft Corporation, 1999) [ 9 ]. Joel Mokyr, ‘The Industrial Revolution’, The Oxford Encyclopaedia of Economic History, (Oxford University Press, 2003) vol. 3, pp. 49-56. [ 10 ]. N. F. R. Crafts, The Industrial Revolution: Economic Growth in Britain, 1700-1860 [ 11 ].Joel Mokyr, ‘The Industrial Revolution’, The Oxford Encyclopaedia of Economic History, (Oxford University Press, 2003) vol. 3, pp. 49-56. [ 12 ]. Joel Mokyr, ‘The Industrial Revolution’, The Oxford Encyclopaedia of Economic History, (Oxford University Press, 2003) vol. 3, pp. 49-56. [ 13 ]. N. F. R. Crafts, The Industrial Revolution: Economic Growth in Britain, 1700-1860. [ 14 ]. Joel Mokyr, ‘The Industrial Revolution’, The Oxford Encyclopaedia of Economic History, (Oxford University Press, 2003) vol. 3, pp. 49-56. [ 15 ]. Valerie Hansen, Kenneth Curtis, Kenneth R Curtis, Voyages in World History, Volume 2, (Cengage Learning, 2003) p. 664.